During the PacTS4ALL International Conference, the main drivers of transformation in the European tourism sector will be explored: the digitalization and sustainability of tourism businesses, the application of artificial intelligence to training and talent management, and the promotion of new professional competencies aligned with the current and future needs of the sector.
The event will highlight European cooperation and synergies among institutions, companies, and training centers as key levers to strengthen industry capabilities and enhance the competitiveness of the European tourism ecosystem.

In addition, inspiring success stories will be presented, showcasing how artificial intelligence, talent development technologies, and sustainable and responsible practices have generated tangible results, offering insights to replicate these initiatives across Europe’s tourism organizations.

AGENDA

10:30 – 11:00 Opening Session PacTS4ALL International Conference

European Training Projects in Tourism – Opportunities for Funding and Cross-border Collaboration in Skills Development

· Elfa Kere, European Commission (video).

· Klaus Elrich, Coordination Pact for Skills in Tourism LSP.

11:00 – 12:00 Round Table: European Challenges in Upskilling & Reskilling 

Defining current and emerging challenges for tourism employees and proposing solutions through cross-sector collaboration

· Raquel Hidalgo–Barquero, Manager, Centro de Referencia Nacional Hostelería CIOMIJAS.

· Elsa Martins, Training Director, responsible for executive training, School of Vila Real de Santo António Turismo de Portugal.

· Moderator: María de los Ángeles Oviedo, Marketing professor, Universidad de Sevilla.

12:00 – 12:45 Round Table: Spanish Best Practices and Success Cases 

Best practices and success stories from PacTS4ALL dossier related to Artificial Intelligence, Sustainability and CSR, Talent & Tech.

· Baltasar De Ponte, Manager, Hotel El Patio

· Andrea Santiago, Reception & Quality Manager, Sweet Accommodations

· Rafael de Jorge, Founder, Growtur

· Alvaro Carrillo de Albornoz, General Manager, ITH

· Moderator: Patricia Downey, Training project technician, CEHAT

12:45 – 13:45 Round Table “Inspiring the Competitiveness of the European Tourism Ecosystem”

How to foster and inspire competitiveness in European tourism companies and destinations, taking into account sustainability and circularity, digitalisation, talent development, and public–private cooperation.

· Rino Vitelli, Head of EU Projects and Partnerships, Federturismo Confindustria

· Maire Vandeplassche, Senior Public Policy Manager – Destinations, TUI

· Susana Garrido, Director, Les Roches’ Spark Innovation

· Juan Ortells, Innovation Director, Anysolution

· Modera: Sonia Degroote, Head of Office and Project, EVBB

13:45 – 14:00 Closing speech