Tue, 03/01/2012 - 13:07 — gestor

CREATING VALUE FOR WOMEN BUSINESS TRAVELERS: FOCUSING ON EMOTIONAL OUTCOMES

Año de realización: 
2011
Cornell University School of Hotel Administration


Given the dramatic increase in women business travelers, addressing the needs of this market segment has become increasingly critical for hotel companies. While previous research has attempted to identify the specific items or features which women travelers want from their hotel stay, this report suggests a more holistic approach to capturing this market segment.