Mar, 03/01/2012 - 12:49 — gestor
CASES IN INNOVATIVE PRACTICES IN HOSPITALITY AND RELATED SERVICES (2)
Año de realización:2010
Cornell University School of Hotel Administration
The second set of ten cases of hospitality innovators presents a diverse group of concepts and companies, all of which have used novel thinking to meet marketplace needs, regardless of whether those needs are newly identified or longstanding. Although most of the innovations have been made possible by relatively new technology, all of them rest on a core concept of focusing on customers’ desires.
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